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Writer's pictureCatherine Mason

A Year in Review: My Journey in Business



One year ago, I took a leap of faith and launched Virtually Together. Today, I look back in awe at what has been achieved: supporting over 22 businesses across Australia and New Zealand, becoming fully booked within just three months, and continuously evolving my services to meet the unique needs of business owners. This past year has been a whirlwind of learning, growth, and success, and I’ve had the privilege of helping incredible businesses streamline their processes and grow.


As I reflect on my journey, there are three core systems and three strategic approaches that have helped propel me forward and allowed me to deliver consistent, high-quality support to my clients.


The Three Systems That Power Virtually Together


1. Dubsado (CRM): Streamlining Client Relationships


At the heart of my operations is Dubsado, the CRM that keeps everything organised and running smoothly. This tool has allowed me to manage client onboarding, invoicing, contracts, and workflows—all in one place. By automating repetitive tasks, Dubsado frees me up to focus on what really matters: delivering personalised support to my clients.

2. Wix (Website & Email Marketing): My Digital Hub


My Wix website has been more than just a digital brochure—it’s the central hub of my business. Not only does it house information about my services, but it also integrates email marketing tools, enabling me to stay in touch with clients and prospects. Whether it’s through newsletters or client updates, Wix makes it easy to manage communications and keep everyone engaged.


3. Canva (Branding & Content Creation): Elevating My Brand


For all things design, Canva has been my go-to tool. From social media posts to professional presentations, Canva helps me maintain a cohesive and polished brand image. The platform is intuitive, allowing me to create engaging visuals that represent my business, even without formal design skills.


The Three Winning Strategies That Have Driven My Success


1. Setting Up the Right Systems and Processes


The first key to my business’s success has been establishing clear systems and processes. From day one, I set up workflows that helped me scale efficiently, ensuring that every task, from client onboarding to project management, was streamlined and organised. This foundation allowed me to grow quickly without compromising on quality.


2. Social Media Marketing: Expanding My Reach


One of the most impactful strategies I implemented was leveraging social media marketing—specifically on LinkedIn and Instagram. By focusing on these platforms, I’ve been able to connect with like-minded business owners and showcase my expertise in business support. LinkedIn has been particularly powerful in generating organic B2B connections, while Instagram has allowed me to highlight more personal and creative aspects of my business.


3. Networking and Building Relationships


Finally, the most important strategy I’ve employed is building authentic, long-lasting relationships. Whether through networking events, social media engagement, or working closely with clients, the connections I’ve built have led to repeat business, referrals, and invaluable partnerships. My business thrives on these relationships, and they’ve been a driving force behind its growth.


Looking Ahead: What’s Next for Virtually Together?


As I celebrate this incredible milestone, I am excited about what the future holds. My mission remains clear: to continue supporting business owners across Australia and New Zealand, helping them streamline operations, implement effective strategies, and achieve their goals.


A Special Thank You


Thank you to everyone who has supported me every step of the way on this incredible journey. To my clients, my network, and my family and friends—your belief in me and our collaboration has made Virtually Together what it is today.


A very special thank you to my husband, Kurt, who has had my back through it all. Your unwavering support, encouragement, and confidence in me have pushed me through every tough decision and challenge. I wouldn’t be where I am without you.



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